The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
- ISBN13: 9781427797100
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.
With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
* How to create a viable business plan
* Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
* The best sources for fabric and materials
* Navigating the pitfalls of production both at home and abroad
* Marketing, branding, and getting the product into the stores and into the customer’s closets
* Romancing the press, dressing celebrities, and creative publicity techniques
* Producing a runway show that will get results
Written by admin under Fashion Books.
stacy riley
February 5, 2010 at 9:45 am
not finished reading but so far it is an informative read but it could give more ideas and tips.
Rating: 3 / 5
B. Daramola
February 5, 2010 at 12:06 pm
This book is very informative. I’m an attorney who bought this book to help emerging fashion designers with their legal and business needs. The book helps me understand the business of fashion better.
Rating: 5 / 5
MB
February 5, 2010 at 1:56 pm
Extremely disappointed with this book. Rather than focusing on the struggles, adversities, drawbacks, and the unhappiness of being a designer, I’d rather invest my time in a text which offers concrete instruction on how to overcome the obstacles. This book is premised upon the “facts” that you: a) require hundreds of thousands of dollars in reserve to even consider launching your own line, b) MUST work for several years under another designer prior to designing for your self, and c) you most likely won’t make it, even on a small scale. Every artist is aware of monetary limitations and minuscule success rates, so I believe most of us would benefit more from tangible advice, and an author who can offer various routes to achieve discernible goals (rather than abstract ideas and incessant “words of warning”). A few good points throughout the book, but I wouldn’t recommend it.
Rating: 2 / 5
Ms
February 5, 2010 at 4:31 pm
This is an excellent book to have if you are serious to get started into fashion.
Rating: 5 / 5
S. Hangsrisuwan
February 5, 2010 at 7:28 pm
I am very new to apparel design business, so i looked up books to educate myself and I came across this book, The Fashion Designer Survival Guide by Mary Gehlhar. This book is very comprehensive; it give excellent advices and guidelines for any fashion designers or an entrepreneur who wants to start their own fashion business. I highly recommend this book to everyone who is interested in fashion retailing. Absolutely a best buy…
Rating: 5 / 5