The End of Fashion: How Marketing Changed the Clothing Business Forever
- ISBN13: 9780060958206
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The time when “fashion” was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, and licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute couture that sent Isaac Mizrahi’s business spiraling.
The End of Fashion: How Marketing Changed the Clothing Business Forever
Written by admin under Fashion Books.
Anne Beck
March 2, 2010 at 7:24 pm
Difficult to give a review as I bought the book as a gift and do not expect any feedback as i bought it for a xmas gift!
Rating: 3 / 5
Anonymous
March 2, 2010 at 8:14 pm
For people who want to know in Fashion Industry. Great.
Rating: 5 / 5
Jody
March 2, 2010 at 10:38 pm
This book had a lot of fashion industry information and was well written in an easy-to-read, enjoyable fashion. There were sections in the book where I became bored mostly due to the amount of information being presented at once. This occured more with the chapters on designers I wasn’t particulary interested in so other readers may feel differently. There were also a few designers in the book for which I wished more of their back story was presented but I suppose there are always biographies for that.
Rating: 3 / 5
Anonymous
March 2, 2010 at 11:34 pm
this book looks at fashion from a buisness angle rather than the trendy/artistic angle I read about in magazines and papres.
Rating: 3 / 5
Alberto Vargas
March 3, 2010 at 12:26 am
I had high expectations that the book failed to meet. The beginning chapter is great, explaining the “end of fashion” – clearly organized and interesting. However, much of the rest of the book was a poorly organized slow read. It starts with some history of the “old” French labels, then it goes all over the place, in chapters devoted to individual designers or pairs of designers. There is little rhyme or reason in those chapters, and everything seems to happen from the late 1960′s until the late 90′s, so much of it is contemporaneous and it is hard to see what point the author is making about the evolution of fashion. The worst part of the book, however, is that it is dated – it talks of labels that nobody cares about, or about movie stars and events that were relevant in the 80′s up to mid 90′s – the early Clinton days are as hip as it gets.
Overall, if you are interested either in the design aspects of fashion, or the business side, you are better off trying to find better reading somewhere else.
Rating: 3 / 5