The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition
The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition
This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry-how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Since the publication of the 1st edition, the textile/apparel industry has continued to undergo tremendous change. Quick Response strategies have evolved into supply-chain management, Web-based business-to-business and business-to- consumer communications and commerce have grown, and mass customization is a reality. The 4th edition of The Business of Fashion will continue to capture the technological, organizational, and global changes in this dynamic industry with an emphasis on social responsibility.
List Price: $ 95.00
Price: $ 75.99
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