Fashion Retailing: A Multi-Channel Approach
Product Description
The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry. Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion. An excellent handbook for retail executives and managers in the field.
Fashion Retailing: A Multi-Channel Approach
Written by admin under Fashion Books.
Emily Jaquith
May 13, 2010 at 6:51 pm
I am using this book for my Intro to Retailing class and it has a lot of info in it. Could use to be updated slightly.
Rating: 5 / 5