Fashion Marketing and Merchandising
Product Description
This new title is the revised edition of the popular Goodheart-Willcox text, The World of Fashion Merchandising. Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
Fashion Marketing and Merchandising
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