Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle
Product Description
With worldwide distribution, the FUBU brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course.
In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in us all.
“Daymond John is a driven, visionary leader who is not afraid to take risks. This brief glimpse into his life and mind is also a look at the new generation of CEOs. If you want to own your own business, or if you’re a veteran executive who wants to know the mindset of this changing world, Daymond walks you through in Display of Power. A must read.” -Russell Simmons, Media Mogul
“Daymond John brings his signature style to the world of books, and Display of Power is a must-read for anyone wondering how a kid from Hollis, Queens could climb to the very top rungs of the fashion industry.” -Montel Williams, TV Talk Show Host
“This book details the amazing story of how FUBU inspired a new generation of entrepreneurs. The brand’s success reaches across the globe to more then 60 countries. In Korea, FUBU is the #1 sports casual brand with over 70 stores. Daymond John’s story is an inspiration to businessmen and women worldwide.” -Soo Kee Lee Sr., Managing Director, Samsung Corporation
“Display of Power is a remarkable read for all. Daymond John’s story is more than how the fashion world was turned inside out by FUBU. It’s a lesson on how to overcome obstacles in life and how to unleash your latent talents to make your dreams come true. It’s also a very valuable tool for the business world-from start-up companies finding their way, to large companies where policies and politics can often smother the entrepreneurial spirit. And finally, it’s a story of how the crucible of life experiences formed the pathway for John to create the exceptional lifestyle brand we know as FUBU!” -Don Franceschini, Vice Chairman [Ret.], Sara Lee Corporation
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle
Written by admin under Fashion Books.
Daryl Bobo
April 25, 2010 at 5:29 am
I read this book in two sittings, which in it’s self should say, this is a good book. I also read the first ladies’ “Mr. Stereotype” review and I had to retort.
This book to me seems to me like an account in Mr. John’s life up to a couple years ago. He did not come across and a street thug but more as a struggling black man working on making it in America (he worked at Red Lobster) . I think young lady missed the point, and in turn a lot the knowledge that was passed along in the book like about taking chances, running with new ideas and believing in yourself. The story that was told in this book needs to be heard. There are not to many positive words of encouragement addressed to the hip hop nation, and this is one of them. Young enterpuernuers across the world should tip their hat to this gentleman and persons like the young lady whom wrote the first review, should read the book again.
Rating: 5 / 5
Thomas Landefeld
April 25, 2010 at 7:28 am
I found this book very entertaining, interesting and inspirational.It follows a Brother from NY (Daymond John), who had a dream, through the many obstacles and roadblocks to his position of “power” as CEO of a company that did indeed change the fashion industry. Most importantly, the “power” is not one of a negative nature but rather positive in that he continued to work with the community as well as other individuals, including competitors, to make a change. He also shares how important his family and community was in this climb to the top, as demonstrated by the choice of the name, i.e. FUBU “for us,by us”. Importantly, the impact of FUBU has been on all of society and not just the “hip hop” industry.
Rating: 4 / 5
John Matlock
April 25, 2010 at 7:51 am
It is said that all markets are niches. Daymond John found a niche and has been able to really make it pay off. His niche is identified by the name of the company – FUBU – For Us By Us. Mr. John has been able to find a position in the high powered, fast moving world of the fashion industry.
As a young black man in Queens, you would have thought that his chances of spending a life in prison were higher than runing a fashion empire – and they probably were. But through an understanding of power and the appearance of power he was able to move out of Queens, a long ways out.
Two points about the book stand out to me. First was the number of ventures that he worked in while trying to find what fit. An MBA student studies case histories of businesses to (hopefully) help the student learn from others. Mr. day lived them instead. Some were marginally successful, some were less so. But from each he learned, and learned better than the MBA student could possibly learn.
Second Mr. Day seemed to have from the beginning an innate understanding that displaying power, the appearance of power is what makes it work in his space. I was reminded of Arthur Miller 1949 play ‘Death of a Salesman,’ where the guy is out there ‘riding a smile and a shoeshine.’ Mr. Day’s world is different, but perhaps in detail only.
Rating: 5 / 5
SETI
April 25, 2010 at 9:46 am
In life the amazing stories are always the people who had an idea first and worked to make their immediate vision come true.
They aren’t sure about all it takes to make that vision come to life, but they work at something every day, blind to any obstacles.
Years later they look back and truly can’t believe how they got from where they started, to where the vision isn’t just a reality, it’s beyond anything they would have imagined.
Daymond John’s story is not only authentic, it has a ton of insight into brand building that you would read in any “Brand Think” book on the shelves.
The fact that it comes from someone running a multimillion dollar/international company makes it a lot more real than Joe Marketing Specialist.
Not to tear them down, because those writers do have their place.
I’ve read the autobiographies of the Haggen Daz founders, Rose and Reuben Mattus; Howard Shultz’s Starbucks adventures; Ray Croc grinding it out at McDonalds; just to name a few, and Daymond John’s FUBU story is as impressive as their stories.
I have more respect for him now than I did before opening the book.
Rating: 4 / 5
Matthew Harris
April 25, 2010 at 10:44 am
Seek and ye shall find, ask and it will be answered, and this is it!
Rating: 5 / 5