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Product Description
A career in fashion merchandising means working in a fast-paced, creative industry and
a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a
guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide
immediate visual evidence of what you can do, and they communicate hands-on experience
more explicitly than a résumé can on its own. Whether you re interested in design,
product development, buying, textile design, or trend forecasting, this book provides
activities to help you identify and focus your skills. Step-by-step instructions demonstrate
how to gather examples of your work, how to choose a design and layout, and ways to incorporate
drawings, sketches, and CAD-generated material into a consistent, streamlined
portfolio that reflects your personality. User-friendly and above all visual, this is the guide
for creating a portfolio that will get you hired and keep your career on track.

Developing and Branding the Fashion Merchandising Portfolio

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