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Product Description
Fashion brands and the images they convey dictate much about what Americans think and
feel about fashion and style. This book presents students and scholars with a better understanding
of fashion branding through a dedicated examination of fashion and apparel
in an applied, academic, and scholarly style. It will include the history of fashion brands,
the culture of fashion brands, chapters devoted to specific fashion brands, and the future
of fashion brands. One of the author s goals of this text was not to place judgment on the
fashion brands presented, but let you moderate for yourself. While, there are opinions
about certain brands, you will have one too. And that is great! All the fashion companies,
interviewees, and editors who participated in the writing of this book encourage the readers
to visit websites, sign-up for their mailing lists and of course visit stores. Go outside!

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Written by admin under Fashion Books.

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